123 Bethnal Green Road
BC Retail have just secured new shop premises in Shoreditch for Japanese denim brand Edwin. Edwin have committed to a new 10 year lease on 123 Bethnal Green Road which is a landmark corner building at the intersection with Redchurch Street. The building is Grade II listed dating from between 1878 – 1883 and was extensively refurbished by the current owners in 2011. It extends to approx. 3,250 sq ft over ground, basement, first, second and third floors.
Edwin will be relocating from Charlotte Road in Shoreditch and this new shop will complement their West End flagship store on Henrietta Street WC2. The premises are currently being extensively fitted out and an opening date is to be confirmed in the near future.
Edwin was founded in 1947 by KK Tsunemi and has been credited with contributing to the success of denim in Japan. Edwin champions superior quality and craftsmanship, utilising exclusive fabrics and unique production processes.