BC Retail have helped secure British menswear brand Nigel Cabourn‘s first UK and European flagship store in Covent Garden London.
The 925 sq ft shop will open at 28 Henrietta Street on 25 September and will be the first in a wave of new openings on the street marking the start of the street’s regeneration as a new shopping destination for men in Central London.
Nigel Cabourn said: “The success of Nigel Cabourn The Army Gym in Japan has been phenomenal. We recently opened our sixth store there in Tokyo so it’s very exciting to be now launching our seventh in London. The location of the store is crucial and Henrietta Street, in the heart of Covent Garden, is an area of continued growth and development with a great atmosphere and good mix of quality retailers.”
The transformation of Henrietta Street into a new hub for menswear and street-wear labels follows the success of the regeneration of the nearby King Street which has evolved into a premium shopping destination, home to brands such as Opening Ceremony, Sandro, Aesop and Jo Malone.